Monday Morning Quarterback Part III

By BOP Staff

August 14, 2014

We could never be Royals...

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Jay Barney: This is a really good opening for a film that was never intended to come anywhere close to winning the weekend. Partly because of the number of screens this one was released on, barely 2,000...I'd say this was a very strong opening. It is going to play to a much different audience than most of the other films in the top ten. When you consider the fairly cheap budget for this....it is a nice success.

Kim Hollis: It's a solid result for a film that seems to have been perfectly marketed as an upbeat project for an older demographic. It feels like something that could come from Fox Searchlight or IFC Films, perhaps. Given its A Cinemascore, I think it's a movie that could hang around and make some decent money throughout its run.

David Mumpower: As Edwin noted, we are discussing a project that cost $22-$25 million to produce, depending on who should be believed. The film is obviously going to earn far in excess of that domestically. It’s at $15.3 million through yesterday, and it should match the lower budget figure by Sunday, Monday at the latest. Right now, it is trending toward $40 million, which means that The Hundred-Foot Journey is the latest low scale 2014 release to exceed expectations by quite a bit.

Kim Hollis: Step Up All In, the latest film in the venerable Step Up franchise, opened to $6.5 million. What do you think of this result?




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Edwin Davies: It's the worst opening weekend in the series' history and it will probably end up earning less than $20 million in the US. So that's a lot of downside. However, it's already earned $37.7 million internationally and will likely follow the lead of its two predecessors, which both earned more than $100 million outside of the US. Step Up has reached the point where it doesn't even need to be released in the US to earn a profit, and this release feels like an afterthought.

Matthew Huntley: With a title like Step Up: All In, it amazes me this movie even made it into theaters. It practically screams, "Direct-to-DVD." And give how badly this latest installment opened, it wouldn't surprise me if this is the route future sequels in this undying franchise take, at least domestically.

David Mumpower: I agree with Matthew in that every aspect of this sequel feels phoned in. Even during a summer of pointless sequels nobody was begging to have made, Step Up: All In stands out as a particularly strange choice. There was never any solid marketing support for it, commercials have been virtually non-existent and I sincerely doubt that even fans of the prior films knew what the plot is for this one prior to entering the theater. This is an example of commerce gone awry. Just because someone CAN make a sequel to an existing franchise does not mean that they should. Step Up: All in has been so soundly rejected that even with a modest budget, it’s going to be a failure. No wide release should ever need eight days to reach $10 million, especially not a film in an existing franchise. It’s almost too slight to matter, but Step Up: All In is still one of the biggest bombs of 2014.


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