Daily Box Office Analysis

By David Mumpower

June 26, 2014

Daredevils.

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After an extremely static day at the box office on Tuesday, yesterday provided a few surprises. The most notable of them occurred at the top of the charts as 22 Jump Street was deposed after four straight days in first place. The victor yesterday was its primary opponent over the past two weeks, How to Train Your Dragon 2.

Yes, for only the second time in thirteen days of release, How to Train Your Dragon 2 finished in first place. Its Wednesday total of $3.5 million provided just enough breathing room to surpass the film that has dominated it thus far, 22 Jump Street. Do not get too excited about this turn of events, though. The margin of victory was only $32 thousand.

How to Train Your Dragon 2 still fell 19% from Tuesday’s $4.3 million. With a running total of $105.6 million, it is still slightly ahead of the pace of its predecessor. The first Cressida Cowell adaptation earned $104.7 million after 13 days, a difference of less than 1%. Both films earned $3.5 million on the thirteenth days of release, which is bad news for the sequel since its weekdays are occurring in the summer. It could eke out one more day at the top of the charts before Transformers: Age of Distinction starts dominating the box office charts on Friday.

What qualifies for bad news for 22 Jump Street is a 22% drop to second place with just under $3.5 million. Its 40% depreciation from Wednesday to Wednesday is less impressive than How to Train Your Dragon 2’s 26%, but it is still quite solid on the whole. With $121.5 million already in the bank, 22 Jump Street will be roughly 150% beyond its $50 million budget by close of business today. It has also earned another $38.5 million overseas. Combined with The Lego Movie, Phil Lord and Christopher Miller’s 2014 releases have cost $110 million to create while earning $615 million worldwide. They are having a good year.




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There is also a changing of the guard in third place as Maleficent usurps Think Like a Man Too. The Disney film attained another $1.9 million yesterday, only a 16% drop from Tuesday. Week over week, it is only down 19%, which means it is undeniably benefiting the most from summer weekday box office. With $191.9 million in the bank domestically, it will cross the $200 million barrier by Sunday. It has also claimed a cool $335 million overseas, making it the fourth most popular global release of 2014 to date.

Rounding out the top five are last weekend’s new releases, Think Like a Man Too and Jersey Boys. The Steve Harvey adaptation bagged a little under $1.9 million yesterday, falling 27% from Tuesday’s $2.6 million. It is also down 25% from Monday; I mention this primarily because Think Like a Man fell 29% during its first Monday/Wednesday. So, the rate of decline is not as steep as you may believe upon first blush. With $36.1 million in the bank, the sequel should cross $50 million on Sunday.

Jersey Boys fell 17% from Tuesday’s $1.9 million to $1.6 million yesterday. With only $18.3 million tallied thus far, the Clint Eastwood production with the $40 million price tag is holding well. Still, it may not match its budget expenditure. A lot depends on its weekend hold, and since I have the Friday Numbers Analysis as well as the Weekend Wrap-Up for Transformers (I suspect I am the only one willing to write about Michael Bay films), I will keep you updated based on its Friday-Sunday performance.

Overall top ten box office yesterday shared combined revenue of $16.5 million. That is a 20% drop from Tuesday but it is not an alarming number. It is actually ever so slightly better than Monday’s $16.4 million. Today’s box office will be down yet again only because Transformers: Age of Extinction’s Thursday revenue will not be included. In reality, theaters across North America are much more crowded today than any other day this week.


     


 
 

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