Monday Morning Quarterback

By BOP Staff

June 24, 2014

Oh, never mind.

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Kim Hollis: Think Like a Man Too, the sequel to the surprise hit of 2012, earned $29.2 million this weekend. What do you think of this result?

Edwin Davies: I think it's a good or merely okay result depending on how you view it. In terms of the film as a standalone prospect, it made its production budget back before the weekend was out and will probably see a tidy profit by the time it exits theaters. That's nothing to be sniffed at, and Think Like a Man Too will probably be a win for everyone concerned. However, it's a follow-up to a fairly popular film, and one that was clearly designed to capitalize on the drastically increased profile of one of the stars, yet it was not able to grow the audience from the first film, and actually shot under it by several million. Plus, even though it won the weekend, it was actually only the number one film at the box office for its first day; on Saturday it trailed 22 Jump Street, and on Sunday it fell to third behind Jump Street and How to Train your Dragon 2. That suggests some front loading, and I doubt the film will get close to the total of the first film. Think Like a Man Too will be a win, but it's not as big of a win as the studio were probably hoping for.

Matthew Huntley: Edwin always has a way of writing exactly what I think before I have a chance to respond, and his assessment on the performance of Think Like a Man Too is no different. I agree - this is a good, healthy start given the movie's budget, and despite good audience (as opposed to critical) reception, I think the road ahead will be short. I don't think it will tumble and be out of theaters as fast as last February's About Last Night, but it will likely top out around $65 million total - a solid figure, but far from earth-shattering. Will this be enough to justify a third installment? Perhaps, but it might also run of the risk of turning people off the characters/premise just like The Hangover sequels did.

Bruce Hall: A lot has been made of the fact that Think Like a Man Too (am I the only one who thinks of the Dumb and Dumber sequel every time I see that title?) earned slightly less than the original's opening weekend haul. All 11 articles I've read about this weekend's box office mentioned it before the end of the first paragraph. And while I understand it makes for good conversation, I also kind of don't care.




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Nobody expected the original to be a hit in the first place, and I don't recall seeing the internet petition for a sequel. Few people would care had "Too" never existed - as evidenced by the aforementioned ho-hum opening - but it's still going to be extremely profitable before all is said and done.

As I've said many times, any time you make your production budget back opening, it's okay to buy champagne. I'd even say that's true if you don't finish the week at number one, but this movie DID - and against a strong holdover from last weekend. It goes down as a win for the franchise, the studio, and Kevin Hart. And yes, there's probably going to be a sequel, most likely with a "3" worked into the title somehow.

Dibs on "Think Lik3 a Man"

Jay Barney: This is a very good opening considering the production budget. It is probably a film that I am not going to go see, but I think it is worth noting when a studio invests in the path to success and it works. Sure, this is not going to be the earner that the original was, but if the money making formula is in place, and a studio only needs to throw a sequel out there to make money, why shouldn't they? Yes we all want to be entertained, and yes we want quality, but studios need to earn the money first.


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