Monday Morning Quarterback Part I

By BOP Staff

August 13, 2013

They are right to yell at the ruiner.

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Kim Hollis: We're the Millers, a comedy featuring Jason Sudeikis and Jennifer Aniston, earned $26.4 from Friday-to-Sunday and has accumulated $37.9 million since it debuted on Wednesday. What do you think about its performance?

Jason Barney: We're the Millers is looking to be a pretty big success story going into the next couple of weeks. Measuring it against its budget is always the first test of a film’s success, and this one will have that covered in the next couple of days. For me this continues to show how much Saturday Night Live continues to be a launching pad for big careers. Kristen Wiig struck it big a few years ago with Bridesmaids and now Sudeikis is off and running. That show will still spawn the occasional MacGruber, but there is no question some cast members do very well on the big screen.

Felix Quinonez: I think this is a great opening. It's already matched its budget in five days and received an A- Cinemascore so it should have decent legs. I also believe that We're the Millers will benefit from headlines that will either dub Elysium a disappointment or even a flop. The fact that We're the Millers grossed almost as much over the weekend as Elysium but cost almost $100 million less is something that will not go unnoticed by newspapers and the comedy will benefit from that.

Bruce Hall: A raunchy, $38 million R-rated comedy makes its money back in five days despite coming in second place for the weekend, AND it stars Jennifer Aniston? That's a success in anybody's book.




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Tim Briody: It earned its production budget back in its opening weekend and audiences didn't completely hate it. Your move, Elysium!

Kim Hollis: I guess that Jennifer Aniston using a stripper pole was enough to get people into theaters. Basically, this is a pretty harmless retread of a formula that's been used a number of times. Jason Sudeikis is genial enough, and people were yearning for a comedy that was even halfway decent. We're the Millers fit the bill.

David Mumpower: We're the Millers reminds me a great deal of Along Came Polly, another moronic looking comedy whose immediate popularity bordered on the inexplicable. And it too prostituted Jennifer Aniston for every dollar possible. Sudeikis strikes me as every bit as vanilla and talentless as Dane Cook, but he had a good week. He had a strong appearance on Hollywood Game Night then followed it up with the instantly viral Mumford and Sons video. Those two tidbits may not have been a huge factor in the opening weekend, but every little bit counts. Jennifer Aniston promising lapdances helps more, though.


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