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Weekend Wrap-Up

Box Office Strong Over Post-Easter Weekend

By John Hamann

April 7, 2013

Why do all my dates end this way?

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Sixth goes to Tyler Perry’s Temptation, which opened to $21.6 million last weekend. Tyler Perry’s films usually open strongly and then fall in the 50-60% range over the sophomore frame. Temptation did just that, earning $10 million and dropping 54%. It has a gross so far of $38.4 million for Lionsgate. Some things change at the box office; results for Tyler Perry films seemingly do not.

The $215 million Oz The Great and Powerful had another strong frame, despite being in its fifth weekend of release. This weekend, the other Sam Raimi title in play took in another $8.2 million, and fell 30%. After three drops in the 45-47% range, Oz improves this weekend. It crossed the $200 million mark on Monday, its 25th day, and now sits with $212.8 million, and about $240 million from overseas audiences.




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The eighth, ninth and tenth films have grosses so small, they are barely worth mentioning. Eighth goes to The Host, the adaptation of the lesser known Stephenie Meyer novel. It earned $5.2 million, a decline of 52%. Its overall total is $19.7 million, which is pretty bad even against its $40 million budget. There won't be much life left in it moving forward. Ninth goes to The Call, with Halle Berry. It earned $3.5 million, fell 27%, and has a gross so far of $45.5 million against a $13 million budget. Tenth is Admission, which earned $2.1 million. It dropped 37% and has a small gross so far of only $15.4 million. Good thing it only cost $13 million to make.

In other box office news this weekend, Danny Boyle’s Trance opened on four screens. The hypno-thriller with the lovely Rosario Dawson opened to $136,100 from that small venue count, giving it an average of $34,025. Trance is currently 70% fresh at RottenTomatoes, so it may expand soon.

Overall this weekend, the box office is quite strong with six films in double digits. The top 12 earned $127.5 million this weekend, 9% better than the top 12 of a year ago when the top 12 had a combined gross of $116.6 million. Next weekend, Scary Movie 5 is served up by the box office gods, as well as the Jackie Robinson baseball biopic, 42.


Top Weekend Box Office for 4/5/13-4/7/13 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Evil Dead SONY $26,000,000 New $26,000,000
2 The Croods DreamWorks $21,100,000 - 21% $125,800,200
3 G.i. Joe: Retaliation PARAMOUNT $21,100,000 - 48% $86,663,000
4 Jurassic Park 3d UNIVERSAL $18,247,035 New $18,247,035
5 Olympus Has Fallen Filmdistrict $10,042,000 - 29% $71,115,501
6 Tyler Perry's Temptation Lionsgate $10,000,000 - 54% $38,383,341
7 Oz: the Great And Powerful WALT DISNEY $8,171,000 - 30% $212,767,000
8 The Host Universal $5,239,000 - 51% $19,664,713
9 The Call SONY $3,500,000 - 29% $45,481,000
10 Admission Focus Features $2,054,466 - 36% $15,373,330
11 Spring Breakers A24 $1,200,000 - 57% $12,644,742
12 Identity Thief UNIVERSAL $818,335 - 25% $131,253,965
  Also Opening/Notables
  The Company You Keep Sony Classics $146,058 New $146,058
  Trance FOX SEARCHLIGHT $136,100 New $136,100
  Free Angela And All Political Prisoners Codeblack $68,000 New $68,000
  Upstream Color Erbp Film $31,500 New $31,500
  No Place On Earth Magnolia $15,000 New $15,000
  The Place Beyond the Pines Focus Features $695,041 + 149% $886,459
  Renoir Samuel Goldwyn $103,000 + 58% $200,048
  Room 237 IFC Films $50,000 + 68% $93,000
  Blancanieves Cohen Media Group $35,854 + 42% $73,603
  The Sapphires Weinstein Co. $322,000 + 350% $473,952
  From Up On Poppy Hill Gkids $133,669 + 16% $475,460
  Ginger & Rosa A24 $140,000 - 14% $589,804
  Silver Linings Playbook The Weinstein Company $607,000 - 33% $129,728,647
Box office data supplied by Exhibitor Relations
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