Monday Morning Quarterback Part II

By BOP Staff

April 3, 2013

We are going to get so many dates as soon as some women figure out where Wichita is.

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Felix Quinonez Jr.: I think it definitely helped. Like it's already been said I believe it would have gotten completely lost in between summer releases that are a lot more appealing. By moving it to March it essentially has the "blockbuster" field to itself. Also the 3D factor is a very big deal. Even though domestic audiences are getting sour on the whole 3D craze it hasn't shown any signs of slowing down overseas and GI Joe will definitely benefit from its 3D conversion.

David Mumpower: I am squarely in the "delaying the movie was a masterstroke" category. The movie test scores for Retaliation were so low that a major Hollywood studio decided they had to push the film back almost a year. Given all of the garbage we see released each month, imagine how terrible that first batch of footage had to be. There are actually some bold choices performed in the G.I. Joe sequel (no, really) and I fully understand the discomfort this created. I also believe that G.I. Joe has always faced an uphill battle with overseas appeal since the show is so shamelessly jingoistic. The fact that Paramount took the time to add more action sequences and re-think their advertising tactics paid massive dividends. We have witnessed a lot of garbage sequels to solid first films flame out over the past year. Wrath of the Titans and Ghost Rider: Spirit of Vengeance spring to mind as projects that were doomed at the start. A year ago, I would have confidently placed G.I. Joe 2 in that category. Instead, we are talking about a sequel that appears certain to surpass the global box office revenue of its predecessor. That's amazing to me.

Kim Hollis: I mentioned yesterday that I believed it was the right call and I haven’t changed my mind since then. It’s all about propelling the international receipts to the highest point possible, because I think domestically we’re probably looking at the same result either way. The first film damaged the franchise, and they needed to do everything they could to try to bolster the potential tickets sold.




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Kim Hollis: Tyler Perry's Temptation debuted with $21.6 million this weekend. What do you think about this result?

Edwin Davies: Fairly impressive within the context of Tyler Perry's Box Office Consistency (By Tyler Perry). This is the eighth(!) film he's directed since 2006 to open to more than $20 million, so in that respect it falls very much within normal expectations, but it's also the best opening of his career for a film that is not a sequel and does not feature Perry as Madea. That suggests that his audience isn't growing much if at all, and that he's still a big draw only when he's in a fat suit, but that somehow he hasn't outstayed his welcome despite putting out at least one film (though more often two) a year.

The result also suggests to me that this one might have done slightly better since, despite having the same morality play vibe to it, the film seemed a little different to his other stuff since it doesn't feature him as an actor and, with the more overt sexuality displayed in the ads and trailers, seemed to be in a different genre/mood to what people have come to expect. It demonstrates to me that Perry is willing to try something slightly different and that his audience will follow him, though apparently he's not willing to make that change "make a good film."


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