Monday Morning Quarterback Part I

By BOP Staff

August 20, 2012

I do not have roid rage!

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Max Braden: You all are terrible children of the '80s. This collection of bad asses is the most awesome thing ever and I hope Clint plays one of their dads in the third installment. $28 million is fine, especially since GI Joe 2 didn't make a dime this summer.

The child grows up to be Audrey II.

Kim Hollis: The Odd Life of Timothy Green opened to $10.8 million over the weekend and has accrued $15.1 million over its first five days. What do you think of this result?

Jason Barney: This one has me interested and we may go see it this week. It is nearly the end of the summer movie season and this might be good programming to be out as the kids go back to school. A $40 million budget is not that intimidating for the studio, so this one will have to have a little bit of a run to make the money back. As John Hamann pointed out in the Weekend Wrap-Up, the family audience is the target here. $15 million is probably a little low based on that budget, but if it plays well in the coming days, weekend #2 could be pretty rewarding for Disney.




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Felix Quinonez: The odd life of what? Just kidding...sort of. I can't really say I had this movie on my radar but it is a family movie and it should have some legs, plus its budget wasn't huge...so it's not a terrible opening.

Reagen Sulewski: This has all the characteristics of a builder - ostensibly aimed at families, a couple of B-level stars in the cast, a disarming child and a heart-warming/tear-jerking premise which has started receiving a huge ramp up by the masters of this kind of thing, Disney. I don't think there was a blockbuster opening ever planned for this, and that they were counting on word-of-mouth all along.

Max Braden: This surprises me, considering that I saw advertising for it constantly and nearly nothing for ParaNorman, which ends up beating Timothy Green. I saw so many trailers at first I assumed it must have been one of the upcoming fall TV shows. I hadn't put much thought into how big it would open, but it has the kind of vibe of War Horse or Marley & Me, so I figured it would generate a healthy stream of box office money. Maybe it still will. The topic looked to me more like an early spring movie than a late summer one, but I'm out of the demographic on this one.

David Mumpower: Generally speaking, we can project a lot about a movie simply via its scheduling. The fact that this was slotted in the latter portion of August indicates that it's good enough for the summer but just barely so. This result justifies that line of thinking in that it's an okay box office result. This is not a title that will move Disney's bottom line any the way that say Brave or John Carter could. It is a mediocre debut at a point on the release schedule where mediocre performance is to be expected. My lone disappointment here is that the critical reviews are largely negative. I had hoped that The Odd Life of Timothy Green would be a very good film that is too odd in tone to market easily. The good news is that the A- Cinemascore reflects that opening day audiences like the movie better than critics do.


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