By Tim Briody
July 23, 2012
Had the $30.6 million accounted for, say, 25% of The Dark Knight Rises' Friday, which is an entirely possible scenario, that would have meant a Friday of $122 million. While that's probably not realistic, initial estimates thrown out there before realizing how silly it was in the face of the shooting said The Dark Knight Rises would probably take in about $90 million. That's a good bit more than $75.7 million and potentially is box office that the film might never get back (or only see much later on in its run).
The Dark Knight Rises does still enter the record books as the bronze medal holder in largest single day and largest opening weekend, squeaking just ahead of The Dark Knight in the latter category. While it did benefit from IMAX showings, The Dark Knight Rises (like its predecessor) is a 2D only film and did not get any extra box office from the markup on a 3D ticket. In terms of IMAX, it is expected The Dark Knight Rises will play in those theaters longer the average IMAX release, thanks mostly to Nolan's preferring that format over 3D. What kind of box office benefit this will provide the movie over the next several weeks is not known, but it can only be positive.
Where exactly The Dark Knight Rises goes from here is uncertain. I would speculate that there are definitely moviegoers who are considerably more skittish over what happened and might not see The Dark Knight Rises in the theater and instead wait for the Blu-ray. Perhaps they will see the film later in its run instead. We're all guessing. The Dark Knight Rises was always going to be one of the biggest box office stories of the year, but now it's become one of the biggest box office stories of all time, but sadly, for the absolute worst possible reasons.
In second place is last weekend's champion, Ice Age: Continental Drift, with $20.4 million. That's down 56.2% from last weekend. That's a bigger jump than the 34% Dawn of the Dinosaurs saw in 2009, but that's going to be par for the course this weekend for obvious reasons. The fourth Ice Age entry stands at $88.8 million after ten days, meaning it should be over the $100 million mark by the time we reach the weekend. It's not likely to reach the same mark The Meltdown or Dawn of the Dinosaurs did ($195.3 and $196.5 million, respectively) but it's already got close to $400 million from overseas markets so I'm sure Fox is just fine with that.
The Amazing Spider-Man gets hammered incredibly hard in its third weekend, mostly by The Dark Knight Rises but also by people choosing to stay home. With $10.8 million, the reboot collapses 68.5% from last weekend, which is an astounding figure. More so than The Dark Knight Rises, here is the largest effect the shooting had on the weekend box office. This decline wasn't even a case of losing a tremendous amount of screens to Batman, it was still ultra-wide in over 3,700 theaters. After three weekends, The Amazing Spider-Man has earned $228.6 million, and $275 million just became an absolute best case scenario.
Comedy hit Ted is in fourth with $10 million, off 55% from last weekend, and has earned $180 million in four weekends. It's now just off the pace of The Hangover at this point ($183 million after four weekends) but that gap will becoming wider and its $277 million total is far out of reach. Ted looks to end up with $220 million, which should give Seth MacFarlane the ability to make whatever project he chooses to do next.
Disney/Pixar's Brave earned $6 million, down 46%, which is the lowest decline among the top ten. Not even animated films were safe this weekend. It crossed the $200 million mark mid-week as it's taken in $208.8 million after five weekends of box office, and should end up with $230 when it's all done.
Magic Mike crosses $100 million (that's a lot of singles) with another $4.3 million this weekend. While it dropped steeply following its great start, Steven Soderbergh's film has now taken in $101 million.
Oliver Stone's Savages drops 64% which you'd probably expect from the film that most glorifies gunplay in wide release. Its $3.4 million for the weekend brings it to $40 million in three weekends. It's looking to finish with around $50 million, which is fine.
Tyler Perry's Madea's Witness Protection added $2.2 million to its total this weekend and has earned $60.2 million. It's far from the heights of Madea Goes to Jail ($90.5 million) but right in line with Big Happy Family ($53.3 million) and Family Reunion ($63.2 million).
Wes Anderson's Moonrise Kingdom and Woody Allen's To Rome With Love provide the indie cred to the top ten in ninth and tenth place with $1.8 and $1.4 million respectively. Moonrise Kingdom is Anderson's second most successful film ever, though it probably won't top The Royal Tenenbaums ($52 million) as it's earned $36 million after about two months in release. For Allen, To Rome With Love has earned $11.1 million after five weekends, and actually lost screens this weekend, which will prevent it from reaching the $23 million mark set by his more recently successful Vicky Cristina Barcelona and Match Point.