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Monday Morning Quarterback Part IIBy BOP StaffMay 22, 2012
Edwin Davies: The legs of the film are absolutely the most impressive thing for me as well. Given its huge first weekend, it could easily have followed the route of Harry Potter and the Deathly Hallows Part 2, which made 44% of its final total in its first three days, then never managed to maintain that momentum. Had it followed that route, The Avengers would have still wound up with a final tally well over $400 million, but for it to have very strong holds in weekends two and three, especially considering the kinds of massive numbers involved, is nothing short of astonishing. I'm still unsure as to whether or not it will unseat Titanic for the #2 spot, but it's got a chance. Jim Van Nest: I think for me, the most surprising thing is that The Avengers has gone so crazy only six weeks after The Hunger Games went crazy. Looking at the history, there's been a year or so between event movies like these. 2008 - Dark Knight, 2009 - Avatar, 2010 - Toy Story 3, 2011 - Harry Potter 7.2. To see two films released this close together just tear apart the box office is the biggest surprise to me. And to think we still have Dark Knight Rises on the horizon. Summer 2012 could be a movie season we talk about for years to come. David Mumpower: The velocity of the object in motion is what dazzles me. The land speed records The Avengers is setting take my breath away. I spent the body of the summer of 2008 analyzing The Dark Knight as the Batman movie took a run at Titanic, then the best selling movie of all time. The Avengers is openly scoffing at that pace. I mean, the stat that isn't getting enough attention is that it earned more in a dozen days than The Dark Knight did during its ENTIRE global run. How is that even possible? Avatar didn't even do that. We have spent so much time diligently researching, analyzing and evaluating these tentpole titles that have an outside shot at a billion dollar global take. The Avengers is like the first time teenagers have sex. It was done before anybody knew what was happening. It will become the number three global earner of all time by the end of this week. The producers of Harry Potter spent a decade building up awareness for the epic conclusion; The Avengers will best that number within its first month of release domestically. How is that even possible? When The Avengers hits $475 million later this week, it becomes the fourth most triumphant domestic release of all time. And it appears likely to surpass The Dark Knight's $533 million total, the one that required 231 days in release to achieve, in less than 45 days. The Avengers is the box office equivalent of a gun at a knife fight.
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