Monday Morning Quarterback

By BOP Staff

April 10, 2012

We've always wanted a guy named Bubba to win the Masters.

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Felix Quinonez: I think if you compare it to the last three Pie movies, a $21 million opening weekend sounds disappointing but I think that's an unfair comparison. The last one came out almost a decade ago and was pretty terrible. Actually, I would say the second one was terrible too. So maybe lot of its target audience either moved on or was too young to see the first one (the only good one) and had no reason to see this one. But if you judge it on its own merit and take into consideration that it's not exactly a hot franchise, I'd say it did well enough.

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Kim Hollis: Titanic returned to theaters in all its new, improved 3D glory, earning $17.3 million over the weekend. Is this more, less or about what you expected?

Matthew Huntley: This is actually a lot less than I expected. If The Lion King can open with $30 million after a 3D conversion (and show good legs), I assumed the second biggest movie of all time would have been able to do the same, if not better (I was expecting at least a $35 million opening). What I failed to consider, I suppose, was that all those people who saw Titanic two, three, four times in the theater back in 1997-98 (and I admit I'm mostly thinking of women here) would not be doing that again. Fans of the movie have moved on and grown up, and the Leonardo DiCaprio heartthrob factor no longer seems to fit into the equation.

Still, speaking simply as a film buff, I thought moviegoers would have been eager to see Titanic on the big screen again, if only for cinematic nostalgia, and, knowing how high James Cameron's standards are, would be curious to see how it looks with an added dimension. Clearly, I was wrong.




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Reagen Sulewski: I was a little confused by the early tracking numbers being lower than I expected too, and I still over shot the mark on the prediction, but they do make a good deal of sense to me in retrospect. Yes, it was at one time the highest grossing film ever. But so much of that was made up of repeat business and/or people who never went to the theater except they heard about this movie Titanic, that the actual number of people interested in this was much smaller than, say, your Lion Kings or Beauty and the Beasts. Not only did more individual people probably see them, but more of the right type of filmgoer (e.g. frequent) saw them, and their family status also allowed the film's audience to grow. Titanic's is pretty static.

Brett Beach: I will do the obligatory "let's wait for the second weekend grosses before we start slapping Cameron around post" but this is underwhelming to me. They made back the conversion cost in five days. It's all gravy. It's the second highest grossing film of all time. It will make it past the $2 billion international mark shortly. But finishing in third behind a film's third weekend and a 90s comedy reunion? It feels a little "king" of the world instead of "KINGOFTHEWORLD".


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