Monday Morning Quarterback Part I

By BOP Staff

March 7, 2011

I hope the sex was hot, dude.

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David Mumpower: This is a new property that is not from Pixar or DreamWorks and that does not appear to be appealing to children in a general sense. Reagen is absolutely correct that Paramount does have plenty of experience marketing DreamWorks films yet I still think my first sentence tells the story here. Given that statement, who wouldn't be happy with $38.1 million? In addition, if you can quote one quip from the trailer, you're a better person than I. Rango almost succeeded in spite of what it is rather than because of it.

Is an Adjustment Bureau something like a wardrobe leading to Spare Oom?

Kim Hollis: The Adjustment Bureau opened to $21.2 million. What do you take from this result for the Universal sci-fi/romance/thriller?

Brett Beach: For a film that had the perhaps unfair taint that comes from being shuffled around on the release schedule for more than a year, this is a fair start. I became intrigued when I heard that it was actually as much a romance as a sci-fi, if not more, and if the romance sells itself well based on word-of-mouth, this could wind up at or just north of $60 million. (I am also in the midst of reading Philip K. Dick for the first time and this story plus all the other ones that have made into films are in the collection I have).

I know Inception has been tossed around by those looking to tie it in to something recent, but this reminds me more of The Lake House, which I loved and apparently every woman on the planet hates.




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Josh Spiegel: Blargh, The Lake House. Only fun part of that movie is when Keanu Reeves says - and I don't know why this still makes me laugh, five years down the road - in response to someone asking if he's got a new girlfriend, " (Audible sigh) You're gonna think I'm crazy." Anyway, the Adjustment Bureau. For a movie that looked to be too reminiscent of Fringe, and was shuffled around, it's a solid result. Matt Damon may not be the most consistent star in the world, but his presence in a movie, and him running around a lot with a pretty woman, got people interested. I'm somewhat intrigued, but the reviews are so mixed, I wonder if it's best to wait for Netflix. Either way, a solid result.

Matthew Huntley: This is the second movie to open this weekend that had a bit of a weird factor to it (Rango was the other). To me, this just makes it all the more intriguing and its combination of action, mystery and romance clearly appealed to a sizable audience. A $21 million opening is good, especially for struggling Universal, and, like Rango, if its reviews and word-of-mouth can hold it steady, I think it could reach as high as $80 million, which Matt Damon could use in his career right now. Sure, he's always been respected by critics and moviegoers, but outside of the Bourne and Ocean's franchises, he's not huge box-office draw.

NOTE: With Rango and Adjustment Bureau, two movies whose genres aren't so easily identifiable, opening to solid numbers, could mainstream audiences be telling Hollywood they'd like to see more movies whose stories are different and go outside the typical formulas? I hope so.


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