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Weekend Wrap-Up

Box Office Top Heavy With Three Strong Openers

By John Hamann

November 7, 2010

Well, at least he's not colicky.

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Paranormal Activity 2 is sixth. After dropping 59% last weekend, the low budget Paramount release doesn't do much better this weekend. PA2 earned $7.3 million this weekend and dropped another 56%. Where the news is better than that of the Saw franchise is the total gross-to-budget ratio. Paranormal Activity 2 cost Paramount $3 million, and has so far raked in $77.2 million.

Seventh goes to Jackass 3D, which improves following a big drop last weekend. Jackass 3D earned $5.1 million and was off 40%, much better than the 60% it lost last weekend when it gave up its 3D screens to Saw. The $20 million Jackass 3D has now earned $110.8 million, and will finish as the top earner amongst the three gimmick flicks released in October.

Hereafter, the Clint Eastwood/Matt Damon miss, lands in eighth place. Hereafter earned $4 million and was off 37% compared to last weekend. Warner Bros. is going to pay for this one, as Hereafter had a $50 million budget, and it's on its way out of the top ten with $28.7 million.




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Ninth goes to Secretariat, a film that has performed decently over its run. Secretariat earned $4 million this weekend, its fifth, and drops only 20%. Credit the faith-based marketing campaign for a gross of $51 million so far against a $35 million production budget

The Social Network finds itself in the number ten spot. Now in its sixth weekend, The Social Network earned $3.6 million and dropped 20%. It looks the David Fincher flick will top out with about $90 million, as so far it has accumulated $85 million.

Overall, the box office is red hot, thanks to $100 million from a strong top three. The top 12 films this weekend managed to bring in $146.9 million, well ahead of the $106 million the top 12 pulled in last year. A year ago, the box office started poorly, as Disney released the 3D Christmas Carol maybe a weekend or two early, and the rest of the openers failed to impress. Next weekend, three more openers hit screens, including the very interesting looking Skyline, Unstoppable with Denzel Washington and Captain Kirk, and Morning Glory with Rachel McAdams, Harrison Ford, and Diane Keaton.


Top Weekend Box Office for 11/5/10-11/7/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Megamind DreamWorks Animation $47,650,000 $46,016,833 New $46,016,833
2 Due Date Warner Bros. Pictures $33,500,000 $32,689,406 New $32,689,406
3 For Colored Girls Lionsgate $20,100,000 $19,497,324 New $19,497,324
4 Red Summit Entertainment $8,858,000 $8,652,086 - 19.4% $71,664,962
5 Saw 3D Lions Gate $8,200,000 $7,731,075 - 68.1% $38,331,783
6 Paranormal Activity 2 Paramount Pictures $7,298,000 $7,034,742 - 57.4% $76,959,864
7 Jackass 3D Paramount Pictures $5,097,000 $4,951,282 - 41.8% $110,668,357
8 Secretariat Walt Disney Pictures $4,002,000 $4,067,715 - 18.7% $51,031,068
9 Hereafter DreamWorks $4,020,000 $4,011,397 - 37.5% $28,721,066
10 The Social Network SONY $3,600,000 $3,424,860 -24% $84,871,492
11 Life as We Know It Warner Bros. Pictures $3,070,000 $3,066,179 - 24.4% $48,506,252
12 Conviction $1,555,000 $1,628,786 - 11.0% $4,794,930
  Also Opening/Notables
  Fair Game $700,000 $651,082 New $651,082
  127 Hours FOX SEARCHLIGHT $265,925 $264,851 New $264,851
  Four Lions Drafthouse Films N/A $41,512 New $41,512
  Client 9: the Rise And Fall of Eliot Spitzer Magnolia N/A $16,962 New $16,962
  Red Hill Strand N/A $8,650 New $8,650
  Violet Tendencies Embrem N/A $5,264 New $5,264
  Guy And Madeline On a Park Bench Variance N/A $3,233 New $3,233
  The Girl Who Kicked the Hornet's Nest Music Box/alliance $736,744 $746,572 -15% $1,995,841
  Waiting For 'Superman' Paramount Vantage $386,000 $395,237 -23% $5,408,080
  Legend of the Guardians: The Owls of Ga'Hoole Warner Bros. $460,000 $481,463 - 72.6% $54,011,558
  The Town Warner Bros. Pictures $1,190,000 $1,164,382 - 41.1% $89,748,239
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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