Weekend Wrap-Up
Box Office Top Heavy With Three Strong Openers
By John Hamann
November 7, 2010
Paranormal Activity 2 is sixth. After dropping 59% last weekend, the low budget Paramount release doesn't do much better this weekend. PA2 earned $7.3 million this weekend and dropped another 56%. Where the news is better than that of the Saw franchise is the total gross-to-budget ratio. Paranormal Activity 2 cost Paramount $3 million, and has so far raked in $77.2 million.
Seventh goes to Jackass 3D, which improves following a big drop last weekend. Jackass 3D earned $5.1 million and was off 40%, much better than the 60% it lost last weekend when it gave up its 3D screens to Saw. The $20 million Jackass 3D has now earned $110.8 million, and will finish as the top earner amongst the three gimmick flicks released in October.
Hereafter, the Clint Eastwood/Matt Damon miss, lands in eighth place. Hereafter earned $4 million and was off 37% compared to last weekend. Warner Bros. is going to pay for this one, as Hereafter had a $50 million budget, and it's on its way out of the top ten with $28.7 million.
Ninth goes to Secretariat, a film that has performed decently over its run. Secretariat earned $4 million this weekend, its fifth, and drops only 20%. Credit the faith-based marketing campaign for a gross of $51 million so far against a $35 million production budget
The Social Network finds itself in the number ten spot. Now in its sixth weekend, The Social Network earned $3.6 million and dropped 20%. It looks the David Fincher flick will top out with about $90 million, as so far it has accumulated $85 million.
Overall, the box office is red hot, thanks to $100 million from a strong top three. The top 12 films this weekend managed to bring in $146.9 million, well ahead of the $106 million the top 12 pulled in last year. A year ago, the box office started poorly, as Disney released the 3D Christmas Carol maybe a weekend or two early, and the rest of the openers failed to impress. Next weekend, three more openers hit screens, including the very interesting looking Skyline, Unstoppable with Denzel Washington and Captain Kirk, and Morning Glory with Rachel McAdams, Harrison Ford, and Diane Keaton.
| 1 |
Megamind |
DreamWorks Animation |
$47,650,000 |
$46,016,833 |
New |
$46,016,833 |
| 2 |
Due Date |
Warner Bros. Pictures |
$33,500,000 |
$32,689,406 |
New |
$32,689,406 |
| 3 |
For Colored Girls |
Lionsgate |
$20,100,000 |
$19,497,324 |
New |
$19,497,324 |
| 4 |
Red |
Summit Entertainment |
$8,858,000 |
$8,652,086 |
- 19.4% |
$71,664,962 |
| 5 |
Saw 3D |
Lions Gate |
$8,200,000 |
$7,731,075 |
- 68.1% |
$38,331,783 |
| 6 |
Paranormal Activity 2 |
Paramount Pictures |
$7,298,000 |
$7,034,742 |
- 57.4% |
$76,959,864 |
| 7 |
Jackass 3D |
Paramount Pictures |
$5,097,000 |
$4,951,282 |
- 41.8% |
$110,668,357 |
| 8 |
Secretariat |
Walt Disney Pictures |
$4,002,000 |
$4,067,715 |
- 18.7% |
$51,031,068 |
| 9 |
Hereafter |
DreamWorks |
$4,020,000 |
$4,011,397 |
- 37.5% |
$28,721,066 |
| 10 |
The Social Network |
SONY |
$3,600,000 |
$3,424,860 |
-24% |
$84,871,492 |
| 11 |
Life as We Know It |
Warner Bros. Pictures |
$3,070,000 |
$3,066,179 |
- 24.4% |
$48,506,252 |
| 12 |
Conviction |
|
$1,555,000 |
$1,628,786 |
- 11.0% |
$4,794,930 |
| |
Also Opening/Notables |
| |
Fair Game |
|
$700,000 |
$651,082 |
New |
$651,082 |
| |
127 Hours |
FOX SEARCHLIGHT |
$265,925 |
$264,851 |
New |
$264,851 |
| |
Four Lions |
Drafthouse Films |
N/A |
$41,512 |
New |
$41,512 |
| |
Client 9: the Rise And Fall of Eliot Spitzer |
Magnolia |
N/A |
$16,962 |
New |
$16,962 |
| |
Red Hill |
Strand |
N/A |
$8,650 |
New |
$8,650 |
| |
Violet Tendencies |
Embrem |
N/A |
$5,264 |
New |
$5,264 |
| |
Guy And Madeline On a Park Bench |
Variance |
N/A |
$3,233 |
New |
$3,233 |
| |
The Girl Who Kicked the Hornet's Nest |
Music Box/alliance |
$736,744 |
$746,572 |
-15% |
$1,995,841 |
| |
Waiting For 'Superman' |
Paramount Vantage |
$386,000 |
$395,237 |
-23% |
$5,408,080 |
| |
Legend of the Guardians: The Owls of Ga'Hoole |
Warner Bros. |
$460,000 |
$481,463 |
- 72.6% |
$54,011,558 |
| |
The Town |
Warner Bros. Pictures |
$1,190,000 |
$1,164,382 |
- 41.1% |
$89,748,239 |
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Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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