Monday Morning Quarterback Part II

By BOP Staff

October 26, 2010

Beating the Evil Empire is indeed worthy of celebration.

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Damon's fortunes fall, Affleck's rise. It is the way of things.

Kim Hollis: Hereafter platformed to wide release, earning $12 million, with a per location average of $5,504. We've already discussed Hereafter once, but what do you think about its expansion?

Josh Spiegel: I think the expansion provided a decent number, but that Warner Bros. shouldn't expect a higher performance in the weeks to come. I found the film pretty lacking, but I wonder if the film's marketing is going to turn people off once they realize that the movie isn't a big action movie (the admittedly impressive tsunami sequence is the film's opening), that Matt Damon's only in about half of the film, and that - gasp! - there are a lot of subtitles. The movie's not bad, but I'm not sure it's going to draw in a lot more people in future weeks.

Brett Beach: This is only marginally higher than what I thought it might pull (by about 2-3 million), and still sets it on course for where I think it will finish (somewhere between Changeling and Invictus.) To follow up on Josh's comment - and having not seen it but read some reviews - I wonder if those who were hoping for some religiosity might be less than satisfied that it takes a secular approach to the subject matter. (Having typed that, I feel like Dan on Sports Night, post-Hilary Clinton meeting, and hope that I have used the word correctly!)

Bruce Hall: I might have to revisit my $45-ish million prediction, but this result seems about right to me. Eastwood is making the films he wants to make now, and at this point his name might resonate with intellectuals and movie snobs first, mainstream audiences second.




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Kim Hollis: I think it's a fairly so-so number given the amount of marketing they did for the film. I couldn't turn on a TV without seeing five commercials for the film. I suppose that the subject matter of the film is a little off-putting, but I also think that the combination of Eastwood's name and Damon's star power should have been worth more. I know I could have said the same thing about Invictus, but at least that was a movie about rugby in South Africa.

Reagen Sulewski: It's an adequate number, but Oscars are rarely handed out to films with adequate as a primary descriptor of them. I'm glad Clint's in the place where he's clearly just making whatever the hell film he wants to (leaving out the two Iwo Jima films, try and find a common thread through his last six years - I dare you) and that he's getting audiences to stretch their legs a bit. It's probably time to stop assuming that everything he's making is going to be nominated for an Oscar, though.

David Mumpower: This performance is significantly better than Changeling and Invictus, but I don't see this as indicative of anything special over the long haul. Bruce's estimate of $45 million is probably a bit low, but it's a good ballpark figure for what we should expect. Hereafter seems to be experiencing the same fate as Seven Pounds wherein selling the mystery and the quality of the people in the film doesn't seem to be enough. I thought this one may break out. That has proven to be overly optimistic.


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