Monday Morning Quarterback Part I

By BOP Staff

September 20, 2010

Manning face everywhere.

New at BOP:
Share & Save
Digg Button  
Print this column
On that note, Easy A wasn't great art any more than Clueless, but like Amy Heckerling's second most important work, it set out with a goal and largely achieved it. And in doing so, Easy A may have exposed several potential stars in the making. At the end of the day this is a short term win for the studio but a longer term win for everyone involved.

And full disclosure: I hate Nathaniel Hawthorne. But people still read his stuff today and 150 years after I die nobody's going to know I ever was here so...Hawthorne 1, Me 0.

Kim Hollis: Hawthorne is awesome. That is all. (The Marble Faun is one of the finest books I've ever read.)

Matthew Huntley: Screen Gems should be thrilled. Easy A carries a negative cost of just $8 million, and with good reviews and little competition in the coming weeks, the Emma Stone comedy will easily be on its way toward profitability by the time it leaves theaters (which is not the case for most movies). If the subsidiary company has anything to complain about, it's the lack of bragging rights to say they were #1 again, but they've had a terrific year, and Easy A is the latest proof.

Edwin Davies: They should be pretty damn pleased with this one, both from a financial and artistic standpoint. It cost them very little to make and will make a more than modest amount back if it has decent legs, and the overwhelmingly positive response should ensure that they are forthcoming.




Advertisement



Joshua Pasch: Screen Gems certainly is and should be feeling good this Monday morning. Teen comedies are some of the most unpredictable box office performers and this is much closer to the genre's ceiling than most others. Emma Stone is on an unlikely path of stardom, but props to her as I've been on the Stone bandwagon ever since I wanted to brush her hair behind her ear Jesse Eisenberg style. Also, Easy A has a shot at not collapsing in the weeks ahead given that reviews are above average.

Also - has anyone noticed that this is Bynes' third "teen update" of a classic (either lit or film) - she has done Sydney White (Snow White), She's The Man (Twelfth Night), and now Easy A (Scarlet Letter)?

Reagen Sulewski: This is a pretty spectacular number for its genre. For all the talk about how teen sensibilities rule the box office, teen comedies generally sink and die. Some of the best remembered teen comedies barely made $30 million, if that. With a little luck, Easy A might get to $70 million, but it's probably headed for $50 million or so and will be remembered as one of the peaks of its genre.

The big winner here is obviously Emma Stone, though.


Continued:       1       2       3       4

     


 
 

Need to contact us? E-mail a Box Office Prophet.
Thursday, March 28, 2024
© 2024 Box Office Prophets, a division of One Of Us, Inc.