Weekend Wrap-Up for August 27-29, 2010
Last Exorcism, Takers Surprise at Late Summer Box Office
By John Hamann
August 29, 2010
Sixth spot goes to Vampires Suck, last weekend's number two film. The spoof film earned $5.3 million this weekend and dropped 57%. Unfortunately, this one has now made more than its $20 million production budget, so we will likely see many more of these truly hideous spoof comedies. Give Suck $27.9 million so far.
Seventh goes to Inception, now in its seventh weekend (time flies for good movies). The Chris Nolan early Oscar contender earned $5.1 million and was off only 35%. Inception has now earned $270.7 million domestically, and is approaching $400 million overseas.
Nanny McPhee Returns finishes eighth, as Emma Thompson can't find the magic she found with the original Nanny - at least in North America. After opening to $8.4 million last weekend, Nanny McPhee Returns failed to behave much like a kids movie, dropping 44% and grossing only $4.7 million. It isn't an ugly flop, though. Despite a North American gross so far of $17 million, it has already earned $63 million overseas against a budget of only $35 million.
The Switch lands in ninth, as the Jennifer Aniston rom-com really failed to click. The Switch earned $4.7 million from what used to be Miramax, and dropped 45% compared to last weekend. Its now earned $16.5 million.
Piranha 3D, despite some really good reviews, finishes tenth after coming in sixth last weekend when it opened. This soon-to-be cult classic earned $4.3 million in its second weekend and falls 57% from its $10.1 million debut in the previous frame. Luckily, this one cost Dimension Films only $24 million to make, so the bottom line won't be that bad. It has a running total so far of $18.3 million.
The Avatar re-release didn't turn into much this weekend, so be aware that James Cameron may just hide in the movie theater bathroom and steal the rest of your money that way. Avatar: The Cash Grab earned another $4 million, bringing the total for the Fox behemoth up to $753.8 million.
Overall this weekend, things were fairly typical for late-August. Strong openers propped things up a bit, but a general malaise around the holdovers couldn't keep the top 12 above $100 million. Last year, The "Final" Destination opened to $27.4 million and the re-imagining of Halloween found $16.3 million. Add to that some strong holdovers and you have a top 12 that took in $110 million. Last year was an anomaly, as the same weekend in 2008 brought in $74 million and 2007 saw $89 million. This year, the top 12 brought in $97.5 million. Next weekend could be interesting. Danny Trejo opens Machete, George Clooney appears in The American (on Wednesday), and Drew Barrymore shows up in Going the Distance. Check back to BOP next weekend and see how it all rolls out.
1 |
Takers |
Screen Gems (Sony) |
$21,000,000 |
$20,512,304 |
New |
$20,512,304 |
2 |
The Last Exorcism |
Lionsgate |
$21,300,000 |
$20,366,613 |
New |
$21,300,000 |
3 |
The Expendables |
Lionsgate |
$9,500,000 |
$9,527,937 |
- 42.3% |
$82,040,183 |
4 |
Eat Pray Love |
Sony/Columbia |
$7,000,000 |
$6,815,555 |
- 43.2% |
$60,531,326 |
5 |
The Other Guys |
Columbia Pictures (Sony) |
$6,600,000 |
$6,285,712 |
- 37.8% |
$99,018,172 |
6 |
Vampires Suck |
Fox |
$5,300,000 |
$5,221,780 |
New |
$27,834,256 |
7 |
Inception |
Warner Bros. Pictures |
$5,105,000 |
$4,876,356 |
- 36.3% |
$270,519,920 |
8 |
Nanny McPhee Returns |
Universal Pictures |
$4,742,610 |
$4,714,215 |
- 43.3% |
$16,991,285 |
9 |
The Switch |
Miramax |
$4,658,000 |
$4,583,481 |
- 43.4% |
$16,410,009 |
10 |
Piranha 3D |
Dimension Films |
$4,308,000 |
$4,302,878 |
- 57.1% |
$18,266,889 |
11 |
Avatar |
20th Century Fox |
N/A |
$4,007,750 |
New |
$753,773,889 |
12 |
Lottery Ticket |
Warner Bros. Pictures |
$4,010,000 |
$3,854,303 |
- 65.4% |
$17,284,691 |
|
Also Opening/Notables |
|
Mesrine: Killer Instinct |
Music Box Films |
$150,000 |
$152,873 |
New |
$152,873 |
|
Centurion |
|
$45,000 |
$42,826 |
New |
$42,826 |
|
Change of Plans |
IFC Films |
N/A |
$15,378 |
New |
$15,378 |
|
The Milk of Sorrow |
Olive Films |
N/A |
$1,914 |
New |
$1,914 |
|
Daniel & Ana |
Strand |
N/A |
$1,400 |
New |
$1,400 |
|
Mao's Last Dancer |
Samuel Goldwyn/ato |
$299,300 |
$299,691 |
New |
$1,193,813 |
|
The Tillman Story |
Weinstein Co. |
$32,290 |
$31,670 |
New |
$108,085 |
|
A Film Unfinished |
Oscilloscope |
$21,315 |
$20,296 |
New |
$91,498 |
|
Scott Pilgrim vs. the World |
Universal |
$2,466,450 |
$2,505,555 |
- 50.2% |
$26,166,945 |
|
Animal Kingdom |
Sony Classics |
$135,595 |
$123,594 |
New |
$372,511 |
|
Get Low |
|
$1,747,829 |
$1,640,176 |
+116.0% |
$3,633,451 |
|
Step Up 3D |
Touchstone Pictures |
$1,266,000 |
$1,227,816 |
- 58.2% |
$39,715,304 |
|
Dinner for Schmucks |
Paramount Pictures |
$1,800,000 |
$1,779,540 |
- 49.2% |
$69,204,372 |
|
Salt |
Columbia Pictures (Sony) |
$1,925,000 |
$1,883,890 |
- 44.6% |
$113,260,644 |
|
Despicable Me |
Universal Pictures |
$2,685,345 |
$2,859,680 |
- 34.1% |
$236,276,085 |
|
Toy Story 3 |
Walt Disney Pictures |
$1,078,000 |
$1,010,710 |
- 30.2% |
$405,659,221 |
Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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