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Weekend Wrap-Up for August 27-29, 2010

Last Exorcism, Takers Surprise at Late Summer Box Office

By John Hamann

August 29, 2010

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Sixth spot goes to Vampires Suck, last weekend's number two film. The spoof film earned $5.3 million this weekend and dropped 57%. Unfortunately, this one has now made more than its $20 million production budget, so we will likely see many more of these truly hideous spoof comedies. Give Suck $27.9 million so far.

Seventh goes to Inception, now in its seventh weekend (time flies for good movies). The Chris Nolan early Oscar contender earned $5.1 million and was off only 35%. Inception has now earned $270.7 million domestically, and is approaching $400 million overseas.

Nanny McPhee Returns finishes eighth, as Emma Thompson can't find the magic she found with the original Nanny - at least in North America. After opening to $8.4 million last weekend, Nanny McPhee Returns failed to behave much like a kids movie, dropping 44% and grossing only $4.7 million. It isn't an ugly flop, though. Despite a North American gross so far of $17 million, it has already earned $63 million overseas against a budget of only $35 million.

The Switch lands in ninth, as the Jennifer Aniston rom-com really failed to click. The Switch earned $4.7 million from what used to be Miramax, and dropped 45% compared to last weekend. Its now earned $16.5 million.




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Piranha 3D, despite some really good reviews, finishes tenth after coming in sixth last weekend when it opened. This soon-to-be cult classic earned $4.3 million in its second weekend and falls 57% from its $10.1 million debut in the previous frame. Luckily, this one cost Dimension Films only $24 million to make, so the bottom line won't be that bad. It has a running total so far of $18.3 million.

The Avatar re-release didn't turn into much this weekend, so be aware that James Cameron may just hide in the movie theater bathroom and steal the rest of your money that way. Avatar: The Cash Grab earned another $4 million, bringing the total for the Fox behemoth up to $753.8 million.

Overall this weekend, things were fairly typical for late-August. Strong openers propped things up a bit, but a general malaise around the holdovers couldn't keep the top 12 above $100 million. Last year, The "Final" Destination opened to $27.4 million and the re-imagining of Halloween found $16.3 million. Add to that some strong holdovers and you have a top 12 that took in $110 million. Last year was an anomaly, as the same weekend in 2008 brought in $74 million and 2007 saw $89 million. This year, the top 12 brought in $97.5 million. Next weekend could be interesting. Danny Trejo opens Machete, George Clooney appears in The American (on Wednesday), and Drew Barrymore shows up in Going the Distance. Check back to BOP next weekend and see how it all rolls out.


Top Weekend Box Office for 8/27/10-8/29/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Takers Screen Gems (Sony) $21,000,000 $20,512,304 New $20,512,304
2 The Last Exorcism Lionsgate $21,300,000 $20,366,613 New $21,300,000
3 The Expendables Lionsgate $9,500,000 $9,527,937 - 42.3% $82,040,183
4 Eat Pray Love Sony/Columbia $7,000,000 $6,815,555 - 43.2% $60,531,326
5 The Other Guys Columbia Pictures (Sony) $6,600,000 $6,285,712 - 37.8% $99,018,172
6 Vampires Suck Fox $5,300,000 $5,221,780 New $27,834,256
7 Inception Warner Bros. Pictures $5,105,000 $4,876,356 - 36.3% $270,519,920
8 Nanny McPhee Returns Universal Pictures $4,742,610 $4,714,215 - 43.3% $16,991,285
9 The Switch Miramax $4,658,000 $4,583,481 - 43.4% $16,410,009
10 Piranha 3D Dimension Films $4,308,000 $4,302,878 - 57.1% $18,266,889
11 Avatar 20th Century Fox N/A $4,007,750 New $753,773,889
12 Lottery Ticket Warner Bros. Pictures $4,010,000 $3,854,303 - 65.4% $17,284,691
  Also Opening/Notables
  Mesrine: Killer Instinct Music Box Films $150,000 $152,873 New $152,873
  Centurion $45,000 $42,826 New $42,826
  Change of Plans IFC Films N/A $15,378 New $15,378
  The Milk of Sorrow Olive Films N/A $1,914 New $1,914
  Daniel & Ana Strand N/A $1,400 New $1,400
  Mao's Last Dancer Samuel Goldwyn/ato $299,300 $299,691 New $1,193,813
  The Tillman Story Weinstein Co. $32,290 $31,670 New $108,085
  A Film Unfinished Oscilloscope $21,315 $20,296 New $91,498
  Scott Pilgrim vs. the World Universal $2,466,450 $2,505,555 - 50.2% $26,166,945
  Animal Kingdom Sony Classics $135,595 $123,594 New $372,511
  Get Low $1,747,829 $1,640,176 +116.0% $3,633,451
  Step Up 3D Touchstone Pictures $1,266,000 $1,227,816 - 58.2% $39,715,304
  Dinner for Schmucks Paramount Pictures $1,800,000 $1,779,540 - 49.2% $69,204,372
  Salt Columbia Pictures (Sony) $1,925,000 $1,883,890 - 44.6% $113,260,644
  Despicable Me Universal Pictures $2,685,345 $2,859,680 - 34.1% $236,276,085
  Toy Story 3 Walt Disney Pictures $1,078,000 $1,010,710 - 30.2% $405,659,221
Click here for all weekend data
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

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