Weekend Wrap-Up

Avatar Now A Six Weekend Wonder at the Box Office

By John Hamann

January 24, 2010

Cameron was more anti-Pandora than anyone expected.

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The sequel to Alvin and the Chipmunks arrives in eighth this weekend, after finishing fourth last weekend. Alvin and company brought in another $6.5 million this weekend, its fifth, and dips a large x44% from last weekend's kid friendly weekend. The $75 million film crossed the $200 million mark this weekend, and now has a total of $204.2 million. It's earned a similar amount overseas.

It's Complicated is ninth this weekend as the Meryl Streep comedy begins to slip. Complicated earned $6.2 million this weekend, and drops an excellent 24% in its fifth frame. The Universal film cost the studio $85 million to make and has now earned $98.6 million.

Tenth place just barely goes to Jackie Chan and The Spy Next Door, which slides a tough 51% on its way to a $4.8 million weekend. This kid flick will be a forgotten memory before long, as its current $18.7 million total will indicate. Clearly, no one is looking for dumb movies with action stars embarrassing themselves for children.




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Despite finishing in 11th spot, The Blind Side has another solid hold in its tenth amazing weekend. The Sandra Bullock award winner earned another $4.5 million and dropped a very small 19%. Alcon Entertainment's $29 million sports drama has now earned a fantastic $234 million.

Overall this weekend, the box office is still facing off against last year's weird little dominator, Paul Blart: Mall Cop. Last year, Paul Blart held at number one for the second consecutive weekend, taking down Underworld: Rise of the Lycan's debut. The top 12 last year took in $129.5 million, which puts it just behind this year's top 12 tally of $134.9 million. Next weekend, Mel Gibson will try and push Avatar off its perch with Edge of Darkness, and the romantic comedy When in Rome also opens. Mel Gibson hasn't opened a film since 2002's Signs, so it will be interesting to see his affect on the box office.


Top Weekend Box Office for 1/22/10-1/24/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Avatar 20th Century Fox $36,000,000 $34,944,081 - 18.3% $551,741,499
2 Legion Screen Gems (Sony) $18,200,000 $17,501,625 New $17,501,625
3 The Book of Eli Warner Bros. $17,000,000 $15,732,463 -52% $60,735,686
4 Tooth Fairy 20th Century Fox $14,500,000 $14,010,409 New $14,010,409
5 The Lovely Bones DreamWorks $8,800,000 $8,418,192 - 50.5% $31,242,633
6 Sherlock Holmes Warner Bros. Pictures $7,115,000 $6,628,069 - 33.0% $191,076,852
7 Alvin and the Chipmunks: The Squeakquel 20th Century Fox $6,500,000 $6,403,504 - 44.9% $204,140,348
8 Extraordinary Measures CBS Films $7,000,000 $6,012,594 New $6,012,594
9 It's Complicated Universal $6,189,690 $5,810,025 - 28.4% $98,270,085
10 The Spy Next Door Lionsgate $4,750,000 $4,584,524 +137739.0% $18,544,639
11 The Blind Side Twentieth Century Fox $4,515,000 $4,166,136 - 25.0% $233,678,402
12 Up in the Air Paramount $4,330,000 $3,902,190 - 28.3% $69,245,716
  Also Opening/Notables
  To Save a Life Idp/samuel Goldwyn $1,499,400 $1,513,955 New $1,513,955
  Creation Newmarket Films N/A $53,073 New $53,073
  The Girl On the Train Strand N/A $19,154 New $19,154
  Leap Year Universal Pictures $3,015,145 $2,889,110 - 51.3% $22,855,295
  Daybreakers Lionsgate $1,600,000 $1,551,703 - 70.1% $28,096,998
  The Young Victoria $753,302 $745,514 New $7,376,880
  CRAZY HEART FOX SEARCHLIGHT $1,425,000 $1,353,214 New $3,865,689
  The Princess and the Frog Walt Disney Pictures $1,200,000 $1,292,793 - 53.5% $99,248,026
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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