Monday Morning Quarterback

By BOP Staff

February 24, 2009

I think they got the entire cast onstage for the acceptance, which is pretty cool, really.

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Max Braden: Someone must have spoiled the ending to their friends. "They all die."

Daron Aldridge: This movie capitalized perfectly on the timing of being release on Friday the 13th itself. To boot, it was also a holiday weekend, so the crash is even more exaggerated. I will say that I am surprised that Bay hasn't already fast-tracked a sequel to hit theaters by the Friday the 13th in this November. Don't miss your chance, Mr. Bay or you will have to wait until August 2010.

Sean Collier: Not to call you out, Daron, but there's actually a Friday the 13th in March as well. And I absolutely, positively guarantee they'd make another $18 million if they pulled this from theaters today and re-released it then. Seriously - what would you have to lose at this point? Do it, Dimension! Or New Line! Whoever! (I have too many tabs open, I'm not going to IMDb to check who distributed Friday the 13th right now.)




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Daron Aldridge: True but I thought that I was unrealistic to expect them to churn another one out in eight to nine months, let alone in three weeks.

David Mumpower: When High School Musical 3 fell 90% Friday over Friday, we knew that was a trick of the calendar configuration that was demonstrated by the film's Saturday recovery. Friday the 13th is a much different tale. We are talking about a film that had a weekend multiplier of 2.26. A FOUR-DAY weekend multiplier of 2.26. If we take last Monday's holiday box office out of the equation, it had a 2.10 multiplier. Cloverfield, the film we've been using as Exhibit A for the evolving new box office concept of the One Day Wonder (or One Weekend Wonder if you prefer), had a 2.33 and a second weekend decline of "only" 68.3% (I can't believe I typed that with a straight face). Friday the 13th is throwing under Cloverfield and is flaming out in a way we haven't seen since M. Night Shyamalan's The Happening happened into $30.5 million on opening weekend but managed only $34.0 million more the rest of the way. Friday the 13th appears likely to make over 25% of its total box office on its first day in theaters. This may be the logical conclusion to the evolution of box office front-loading. It is difficult to imagine anything flaming out quicker.


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