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The title is a pretty significant misnomer at this point.

Kim Hollis: Pride and Glory, the police drama starring Colin Farrell and Edward Norton, opened to $6.3 million. For a film with a production budget of $30 million, how disastrous a result is this?

Brandon Scott: A loss of $15 million domestic disastrous apparently. Call me crazy, but I still want to see this. Johnny Voight was the only thing that has kept me away to this point. I always see Angelina in him, or he in her, or something like that. You think Brad Pitt does too? Or can he even see her through the forest of kids? Off topic, I guess...

Scott Lumley: This is pretty disastrous. This is barely going to make its money back on DVD. Either someone in the marketing department is going to get fired or New Line rightly saw that this one was a dog and decided to not waste any more money on it. I'm thinking this was probably option B here. The whole crooked cop/straight cop thing has been pretty played out, hasn't it?





Max Braden: That's half the take of Street Kings, and We Own the Night opened at $10.8 million this month last year. It just demonstrates that the genre isn't bankable unless you have big stars like Pacino and De Niro (sorry, Colin, you no longer qualify.)

Sean Collier: I say it a lot, but I think we've seen a lot of bad marketing this year. (Everyone enjoying the trailers for The International, for example? Banks! That are evil! OMG!) I've seen the commercial ten times, but all I know is the stars and the genre. Someone's doing a bad job of selling the film if that's the case.

David Mumpower: I think disastrous is a bit of an exaggeration, but it's certainly proven to be a bad investment. Best case scenario for the film is a $20 million domestic take with $15 million being the most likely range. That's prior to considering negative cost expenses and the exhibitor take. This is the type of film that sounds like a safe risk on paper but in practice reveals that C-grade box office draws should only be given movies that sell themselves. The cast will not do it otherwise and the investment winds up being money burned.

Kim Hollis: I think it's a case where the studio just decided to cut its losses and release it for whatever nominal box office it could get. They knew it wasn't good and they knew it was difficult to market, so just put it out there and get what you can back.

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