Monday Morning Quarterback Part I

By BOP Staff

August 25, 2008

Why, God, why, isn't the Rocker playing anywhere in China?

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Fred Durst would like to tell you all that you can take that cookie and stick it up your (yeah)

Kim Hollis: The Longshots opened to $4.1 million. Do you consider this a bomb or is it too early to tell?

Reagen Sulewski: I know they barely tried pushing this, but considering how well Ice Cube has done lately in the family film realm, it's hard to consider this anything but a bomb. But then I'm pretty disinclined to be charitable to anything Fred Durst is involved with.

Tim Briody: It's extremely disappointing. Fred Durst is going to go break stuff now.

Pete Kilmer: I thought it would have done a bit better considering Ice Cube's family comedy run....but it will do fine on the secondary market and it's made Fred Durst a filmmaker. That's a good thing, isn't it?

Kim Hollis: It seems like an Ice Cube family film ought to have been marketed to a stronger opening than what we saw here. I literally saw not one single commercial or trailer for the movie. It was never going to be huge or anything, but the movie's release could at least have been a nice little advertisement for the DVD. At this rate, I'm not even sure it's a success on that front.




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Brandon Scott: If you mean a bomb as in an incompleted deep pass, then yes. The Limp Bizkit frontman turned director made a limp film. This looked bad from the jump which meant I thought it was going to do three times better than it did. Rarely does Ice Cube fail at the box office but here's one for him. To borrow from his discography, Cube just signed his own Death Certificate. Today wasn't a good day. I have to be honest, I am mad at Cube. He always talks about how he is going to change the world and he puts out this garbage. Its certainly not happening through film, O'Shea. Now take that pent up angst and put it on wax. Stick to your roots!

Scott Lumley: This isn't a bomb, this is a flaming pile of dog poop on MGM's front door. Does that number even cover the catering bill for this one?

Daron Aldridge: Bomb should be reserved for talk of Speed Racer and Meet Dave but this is definitely a disappointment. It seems that MGM keeps its track record of not knowing how to sell a film as this could have at least done a decent fraction of the business of The Game Plan. I guess Cube is no Rock.

Jason Lee: I don't think anyone even knew that this was in theaters. It's got a horrible poster and a bad title. I think anyone talking about Longshots this weekend was discussing the basketball team from Spain up against the United States in the Olympics.

David Mumpower: I think The Moneyshots would have done better despite the NC-17 rating.


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