Monday Morning Quarterback Part II
By BOP Staff
August 19, 2008
Gossip Girl fans really just want the movie to come out on iTunes.Kim Hollis: Sisterhood of the Traveling Pants 2 fell 46% to $5.8 million. With a running total of $32 million after 12 days, it appears certain to surpass the total of the original. Is that enough to call this a hit?
David Mumpower: I feel this is a marginal hit that left money on the table by not being pushed harder as starring a Gossip Girl. It's clear from the press the title has received that Blake Lively's presence is the focal point of the story. A marketing campaign built around her and Ugly Betty rather than all four of them would have done better. This should have been a $60 million earner rather than a $40 million earner. That's 50 cents left on the table for every dollar earned, which is too high an opportunity cost for failure.
Brandon Scott: Simply out of fear that Warner Brothers will read this and decide to add a highly unfashionable third leg to these pants, let me say, absolutely...not.
Daron Aldridge: "Hit" might be an over-exaggeration but it is a good haul for a sequel to a movie that didn't really merit one. Adjusted for inflation, the first movie earned $39.1 million, so the sequel won't exactly leave this one in the dust, when all things are considered.
Jason Lee: Does anyone smell a Traveling Pants franchise being born, here? . . . Okay, I will forever pretend that I never used the words "smell" and "traveling pants" together in the same sentence.
Tim Briody: And if Alexis, Blake, America and/or Amber would like to discuss this performance further, I am no more than a phone call away.
Continued:
1
2
3
4
|
|
|
|