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With two $50 million plus openers, Get Smart's drop was never going to be the story

Kim Hollis: Get Smart fell 48% to $20.2 million this weekend, giving it a running total of $77.5 million after ten days. Is this better, worse or about where you expected the movie to be at this point in its release?

Joel Corcoran: It's much better than I expected. Given that almost every other movie this summer has demonstrated a 60-65% drop over from opening weekend to the next, any movie that falls less than 50% is pretty damn impressive.

Michael Bentley: A bit worse, actually. The movie just seems to ooze fun, so initially I thought that this would be the breakthrough hit of the summer, the movie that hangs around into late August, but that isn't the case.

Reagen Sulewski: I'm a little surprised at this, because like Michael said, if any film was going to buck the trend with adults, it would be this one. It's goofy, light-hearted fare that should have been perfect to make a long run. That said, it's still headed to be one of the biggest hits of the summer.





David Mumpower: $75 million is in fact what I had predicted its ten-day total would be, so I guess it has marginally exceeded expectations. The real test will be if it gets any sort of bump over the July 4th period. That's the difference in it making $115 million as opposed to $130 million.

Brandon Scott: I am surprised by Get Smart's box office numbers, but perhaps I should feel stupid for thinking this way. Carell still seems like an iffy proposition at the turnstyles, what with Evan Almighty struggling so badly last year. However, when you throw The Rock into the pot along with Anne Hathaway, the results have been stronger than I would have initially guessed. Its decline seems fine at nearly 50% and with a budget estimated at $80 million, it's still a success.

Jason Lee: Considering its moderate opening weekend, the average reviews and the fact that it's not really a "special" film when the marketplace is a saturated with more exciting offerings (like the aforementioned WALL-E and Wanted), Warner Bros. has to be pleased that the drop was under 50%. I've never thought of this film as being able to do anything beyond $110 - $120 million, so the fact that it's on track to hit those numbers is pretty much what I expected.

Daron Aldridge: More importantly, Warner Bros. has to be happy that after ten days, box office receipts almost match the production budget. This is especially for a TV remake with no A-list box office draws that could guarantee big opening numbers. For Carell, it looks like he will have a new top grossing film with him as the lead. I couldn't be happier for him.

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