Weekend Wrap-Up

Horton Hears the Cash Registers Ring

By John Hamann

March 16, 2008

Horton suddenly realizes that he's not supposed to be in the Ice Age sequel.

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Sony's Vantage Point continues to hold on to a top five spot despite four weekends of release. Vantage Point earned $5.4 million and was off a seriously slim 27%. Vantage Point has turned into a winner for Sony, as the film with a $40 million production budget has earned $59.2 million so far, and has a foreign gross of about $30 million. Look for Vantage to finish with about $65 million domestically.

Finishing sixth is The Bank Job, Jason Statham's return to the old fashioned crime drama. The Bank Job earned $4.9 million, off only 17% from the previous frame. The Lionsgate release has now earned $13.1 million.

Our final opener of the weekend takes the number seven spot. That film is Doomsday, the Mad Max lookalike, except with a chick. Doomsday disappointed this weekend, earning only $4.7 million from a small venue count of only 1,936. It had a venue average of $2,450. This film may fail, but it may be a step up for Rhona Mitra, the star of Doomsday, as she looks to join Milla Jovavich as the go-to girl for these silly apocalyptic zombie flicks.

Eighth goes to the Will Ferrell disaster Semi-Pro. The basketball comedy earned a lowly $3 million and fell 49%. Looks like this one may fail to reach $35 million, as its total so far sits at $29.7 million.


Ninth is The Other Boleyn Girl, which started with an okay $8.2 million a few weeks ago, but fell hard. The Sony release earned $2.9 million, seeing a much improved drop of 28% after falling 50% last weekend. The total now for The Other Boleyn Girl is $19.2 million.

Finally in tenth we have The Spiderwick Chronicles, as the kids flick gets whacked by Horton and friends. Spiderwick earned $2.4 million and was off 49%. It has a total now of $65.4 million, against a budget of $100 million.

Overall this weekend, things should be better. Last year the top twelve films at the box office earned about $105 million. Last year had 300 on top for the second weekend with $33 million, and three films missed badly: Premonition, Dead Silence, and I Think I Love My Wife, opening to a combined $30 million. This year, with Horton on top, the top twelve films earned $105.4 million, making the two weekends neck and neck - but at least 2008 is the winner this time.

Top Weekend Box Office for 3/14/08-3/16/08 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Dr. Seuss' Horton Hears a Who! Fox $45,100,000 $45,012,998 New $45,012,998
2 10,000 B.C. Warner Bros. $16,415,000 $16,773,312 - 53.2% $61,577,423
3 Never Back Down Summit Entertainment $8,610,000 $8,603,195 New $8,603,195
4 College Road Trip Walt Disney Pictures $7,893,000 $7,810,400 - 42.6% $24,203,543
5 Vantage Point Sony/Columbia $5,400,000 $5,462,747 - 25.7% $59,263,128
6 The Bank Job Lionsgate $4,910,000 $5,054,961 - 14.8% $13,257,949
7 Doomsday Rogue Pictures $4,743,200 $4,926,565 New $4,926,565
8 Semi-Pro New Line Cinema $2,975,000 $3,043,162 - 47.4% $29,809,714
9 The Other Boleyn Girl Sony/Columbia $2,900,000 $2,882,846 - 28.8% $19,153,729
10 The Spiderwick Chronicles Paramount $2,390,000 $2,335,238 - 50.5% $65,376,031
11 Jumper 20th Century Fox $2,135,000 $2,025,810 - 44.7% $75,657,556
12 Miss Pettigrew Lives for a Day Focus Features $1,950,362 $1,940,781 - 22.1% $5,299,639
  Also Opening/Notables
  Funny Games Warner Independent Pictures $522,000 $510,958 New $510,958
  Sleepwalking Overture $50,000 $47,762 New $47,762
  Flash Point Third Rail N/A $3,271 New $3,271
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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