Monday Morning Quarterback

By BOP Staff

August 14, 2007

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Cuba Gooding Jr. totally wants your Hanes. Beware.

Kim Hollis: Daddy Day Camp managed $5 million in five days, including an opening weekend per venue average of only $1,522. Someone should be fired for greenlighting this, right?

James Wood: I seriously would have bet a kajillion dollars that Cuba Gooding Jr. and the other guy were in Daddy Dare Care. I was floored to find out neither appeared in the original. As bad as the trailer looked, it kind of sort of made sense to me do a sequel even if not all the leads from the first showed up. But there's no carry over at all? Not even any of the kids? That's just brutal.

David Mumpower: Daddy Day Care's first five days: $30.0 million.
Daddy Day Camp's first five days: $5.0 million.

This is quantifiable proof that Eddie Murphy's career is six times better than Cuba Gooding Jr's.

James Wood: CGJ really wasn't in the first one? Huh.

Joel Corcoran: I think the most interesting part about this movie is that Fred Savage directed it. I miss Fred Savage ... .


Tim Briody: If nobody was going to back up the money truck to Eddie Murphy's house for this one, really, they shouldn't have bothered. This is further evidence that Cuba Gooding, Jr. should never get to use the phrase "Academy Award Winner" in anything he makes in the rest of his career.

Max Braden: Any exec getting chewed out for greenlighting this will be crying out "But look at the numbers for RV! Explain that one!" It's the only straw worth grasping at.

Michael Bentley: What was the budget for this one? With video rentals and sales (I'll ignore the question of "who would buy this??") I wouldn't be shocked if it ends up at least breaking even, when all is said and done.

David Mumpower: The first title, Daddy Day Care, had a budget of $60 million and the initial trade reports indicated this one would be more. I haven't seen a confirmed budget item at either of the major trades; however, Wikipedia, a very shady source for such details, lists production cost at $76 million. Even if it's half of that, it's going to be in the red forever.

Michael Bentley: Wow! I didn't expect it to be that high. You're right, it's a total failure in that case.

Kim Hollis: My favorite thing about this movie is that Cuba Gooding Jr. is playing the same character that Eddie did (and presumably, the fat guy is playing the same character that some other fat guy played). I can't understand why this didn't scream straight-to-video to the studio.

James Wood: Wait, CGJ and the fat guy weren't in the first one?

Dan Krovich: I thought it was originally planned as a straight-to-video title, but that Sony decided to put it into theaters.




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Jason Bourne just "borrowed" your car. It's okay. He'll return it in excellent condition.

Kim Hollis: The Bourne Ultimatum fell 51% to $33.7 million, giving it a ten day total of $132.3 million. Do you expect it to pass The Bourne Supremacy's $176.0 million to become the most successful title in the franchise?

David Mumpower: Oh, I think that's a foregone conclusion at this point. It should make another $30 million over the next seven days, putting it at $162 million after 17 days. At that rate, it should pass The Bourne Supremacy around day 25. The question at this point to my mind is whether it reaches $200 million. I don't think it's going to quite have enough steam to get there, but it should be close.

Joel Corcoran: I don't see how The Bourne Ultimatum could avoid hitting at least $180 to $185 million, and I'll even go out on a limb a little bit here. I think the movie could edge over $200 million, particularly with a little creative marketing around Labor Day into early September. Only one action movie, War, seems to be its only direct competition in the immediate future, so the field does seem open to bringing some repeat viewers back into the theater.

Max Braden: I myself saw it three times already. Fine, I'll go again.

Michael Bentley: I'm with Joel - I expect it to just get past $200 million. The big question is how much money it will take to convince Damon to do a fourth film.

David Mumpower: At this point, I have to believe that Universal would write him a blank check to get him signed up for a fourth outing. The Bourne Ultimatum slots behind only The Chronicles of Narnia in terms of best domestic box office potential among existing franchises...at least until some decisions are made with Spider-Man. I'm not ever sure Shrek tops it from here on out given the fact that Shrek the Third was such a franchise killer.


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