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Weekend Wrap-Up

Ultimate Bourne Sends Simpsons Packing

ByJohn Hamann

August 5, 2007

Matt Damon discovers the glory of scotch tape.

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The Transformers continues its run for $300 million as it finishes in eighth. The Hasbro/Paramount franchise earned $6 million, but suffers the biggest drop of its run with a plunge of 49%. The weekend gross now puts The Transformers total at $296.3 million, and it will most likely cross the $300 million plateau by next weekend.

Ninth and tenth are newcomers, but both bark more than Underdog. Our first mutt is Hot Rod, a film I once thought looked cute, until Paramount decided to over-advertise. Hot Rod, with its apparent one-joke premise, earned $5 million from 2,607 venues. It had a 38% fresh rating, and should be gone by the time next weekend rolls around. Tenth spot goes to the even worse Bratz, a line of toys I would certainly deny my kids (if I had any) and would only give to my dogs to chew on. Bratz earned a brutal $4.3 million this weekend from a telling 1,509 venues. Bratz has a fresh rating of only 9%, and in my opinion, should not be viewed by anyone.


Overall, things were up again when comparing this year's top 12 to last year's. With The Bourne Ultimatum at number one, the top 12 rang up $166.1 million in weekend business, which is the best August weekend since 2001, when Rush Hour 2 debuted. Last year, with Talladega Nights on top, the top 12 earned about $122 million. Next weekend will be huge again, as Rush Hour 3 gets started, and Stardust, the adaptation of a Neil Gaiman book, opens wide.

Top Ten for Weekend of
of Sites
Weekly Decline
Gross ($)
Gross ($)
1 The Bourne Ultimatum 3,660 New $70,180,500 $70,180,500
2 The Simpsons Movie 3,926 -65% $25,600,000 $128,549,705
3 Underdog 3,013 New $12,009,000 $12,009,000
4 I Now Pronounce You Chuck and Larry 3,289 -45% $10,528,000 $91,697,105
5 Hairspray 3,115 -41% $9,325,000 $78,954,420
6 Harry Potter and the Order of the Phoenix 3,125 -48% $9,285,000 $260,790,000
7 No Reservations 2,425 -44% $6,570,000 $24,157,000
8 Transformers 2,419 -49% $5,950,000 $296,308,000
9 Hot Rod 2,607 New $5,015,000 $5,015,000
10 Bratz 1,509 New $4,310,000 $4,310,000
11 Ratatouille 1,940 -46% $4,024,000 $188,282,000
12 El Cantante 542 New $3,253,827 $3,253,827
Also opening:
Becoming Jane 100 New $1,010,000 $1,010,000
The Ten 25 New $115,000 $115,000
Blame It on Fidel 1 New $9,900 $9,900
Box office data supplied by Exhibitor Relations

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