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Weekend Wrap-Up

Ultimate Bourne Sends Simpsons Packing

ByJohn Hamann

August 5, 2007

Matt Damon discovers the glory of scotch tape.

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The Transformers continues its run for $300 million as it finishes in eighth. The Hasbro/Paramount franchise earned $6 million, but suffers the biggest drop of its run with a plunge of 49%. The weekend gross now puts The Transformers total at $296.3 million, and it will most likely cross the $300 million plateau by next weekend.

Ninth and tenth are newcomers, but both bark more than Underdog. Our first mutt is Hot Rod, a film I once thought looked cute, until Paramount decided to over-advertise. Hot Rod, with its apparent one-joke premise, earned $5 million from 2,607 venues. It had a 38% fresh rating, and should be gone by the time next weekend rolls around. Tenth spot goes to the even worse Bratz, a line of toys I would certainly deny my kids (if I had any) and would only give to my dogs to chew on. Bratz earned a brutal $4.3 million this weekend from a telling 1,509 venues. Bratz has a fresh rating of only 9%, and in my opinion, should not be viewed by anyone.




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Overall, things were up again when comparing this year's top 12 to last year's. With The Bourne Ultimatum at number one, the top 12 rang up $166.1 million in weekend business, which is the best August weekend since 2001, when Rush Hour 2 debuted. Last year, with Talladega Nights on top, the top 12 earned about $122 million. Next weekend will be huge again, as Rush Hour 3 gets started, and Stardust, the adaptation of a Neil Gaiman book, opens wide.


Top Ten for Weekend of
Rank
Film
Number
of Sites
Weekly Decline
Estimated
Gross ($)
Cumulative
Gross ($)
1 The Bourne Ultimatum 3,660 New $70,180,500 $70,180,500
2 The Simpsons Movie 3,926 -65% $25,600,000 $128,549,705
3 Underdog 3,013 New $12,009,000 $12,009,000
4 I Now Pronounce You Chuck and Larry 3,289 -45% $10,528,000 $91,697,105
5 Hairspray 3,115 -41% $9,325,000 $78,954,420
6 Harry Potter and the Order of the Phoenix 3,125 -48% $9,285,000 $260,790,000
7 No Reservations 2,425 -44% $6,570,000 $24,157,000
8 Transformers 2,419 -49% $5,950,000 $296,308,000
9 Hot Rod 2,607 New $5,015,000 $5,015,000
10 Bratz 1,509 New $4,310,000 $4,310,000
11 Ratatouille 1,940 -46% $4,024,000 $188,282,000
12 El Cantante 542 New $3,253,827 $3,253,827
Also opening:
Becoming Jane 100 New $1,010,000 $1,010,000
The Ten 25 New $115,000 $115,000
Blame It on Fidel 1 New $9,900 $9,900
Box office data supplied by Exhibitor Relations

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