Monday Morning Quarterback

By BOP Staff

July 30, 2007

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How did this movie make $11 million, but no one was willing to give Kitchen Confidential a shot?

Kim Hollis: No Reservations finished in fifth place this weekend, earning an estimated $11.8 million. What do you think of this performance?

Tim Briody: Well Catherine Zeta-Jones and Aaron Eckhart are...zzzzzzz...zzzzzz....

Reagen Sulewski: It's not a fantastic result, of course, but getting into double digits helps it to not be viewed as a flop. There always seems to be a minimum audience for any romantic comedy with at least one recognizable name, no matter how bland it looks.

David Mumpower: In discussing the movie's performance, we should keep in mind it has a relatively frugal budget of $28 million. So, this is probably going to be a solid enough earner for Warner Bros. It's like the constant onslaught of horror and animated movies in recent years in that the release feels so calculated and lacking in originality. There is an exercise in demographics rather than an attempt at artistic creativity. As such, I can't get excited about No Reservations discussions.




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Joel Corcoran: Uhm ... there was another movie opening this weekend? What's this one about? Travel agents? Hotel desk clerks?

Kim Hollis: It really is tough to get fired up to talk about this one. It looked by-the-numbers and dull, and reviews gave no reason to believe otherwise. It will probably be a decent DVD hit, though.

James Wood: (Simpsons movie aside) Why would people pay money for something they can watch for free on the Travel Channel? Seriously, I bet if you screened the season premiere of Anthony Bourdain's show and sold tickets it would gross more than this.

Jim Van Nest: I might be more surprised this one hit double digits than I am with the Simpsons total. To echo others...why would you go see this? The stars aren't really engaging and neither is the premise. I'm thinking Hell's Kitchen could open to $15 million after this.

Dan Krovich: If you look at the other movies in the top 10, the only one that I would guess has significant overlap with No Reservations is Hairspray. I'm guessing the demographics were on the older side and skewed female, but that audience didn't really have many other choices if they wanted to go to the movies this weekend.


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