That sound is the eerie silence before Mission: Impossible III opens next week.
Friday Box Office Analysis
By Tim Briody
April 29, 2006
The Robin Williams comedy is the best of the new films, topping Friday's box office with $4.7 million. The rather unfunny-looking family film should perform pretty well over the remainder of the weekend, solidifying itself at the top spot with a multiplier in the realm of 3.0, good for a $14.1 million weekend.
The solidly marketed gymnastics movie stuck the landing with $4 million Friday. The best comparison is obviously Bring It On, which opened with $6.3 million on its way to a $17.3 million way back in August of 2000. That's a 2.75 multiplier and that works very well for Stick It, which will be stuck with a very solid $11 million weekend.
Perhaps a little too controversial even as we approach the fifth anniversary of the September 11th attacks, United 93 earned $3.7 million Friday, eking out the top ten's per screen average title by a few bucks over Stick It. Normally I would figure an above average internal multiplier due to being targeted at adults, there was likely a curiosity factor at work that potentially inflated Friday night's take. I'll give it a 2.8 weekend multiplier, giving United 93 a weekend of $10.3 million.
Akeelah and the Bee
The spelling bee movie from Lions Gate could only muster $1.7 million, pretty much in line with expectations. It should have a pretty decent weekend multiplier, though, which spells out a weekend finish of $5.3 million.
Silent Hill tumbles like a good little horror movie, falling a savage 65% from last Friday to $2.9 million. Look for a weekend total of around $8 million.
The Sentinel drops 53% from last Friday, and there's not much more to be said other than it should earn about $7.8 million in weekend number two.