Friday Box Office Analysis
By Tim Briody
January 21, 2017

You know this is an evil personality because of the turtleneck.


The surprise winner on Friday is M. Night Shyamalan’s Split, earning solid $14.6 million on Friday. As part of the M. Night Shyamalan Redemption Tour, he took 2015’s The Visit to a $25.4 million opening after a $9.2 million Friday and now does even better with Split. Even with a weak Saturday and Sunday, Split is still headed for the best opening weekend of 2017 (and, briefly, the title of biggest film of the year) so far with $37.9 million.

xXx: Return of Xander Cage

Vin Diesel’s attempt to reboot one of his franchises is met with a shrug as it earns $7 million on Friday. The good news is this will better the $12.7 million that Ice Cube’s sequel State of the Union opened with in 2005, but the bad news is it’s not anywhere near the $44.5 million the original xXx started with way back in 2002 when it looked like we had a hot new franchise on our hands. We’ll go with $17.5 million for the weekend, a number we’ll all forget when Fast and Furious 8 makes a truckload of money later on this year.

The Founder

In just 1,115 theaters, the biopic of the McDonald’s magnate earned just $1 million on Friday, missing the top ten. That's not quite billions and billions served. Starring Michael Keaton, who had a pretty good 2014 and 2015 awards-wise, it had some faint Oscar hopes a few months ago, but nothing ever materialized, so here we are. The best it’s looking at is $3.2 million for the weekend.

Hidden Figures

After two weekends at the top, Hidden Figures drops just 19.5% from last Friday to add another $4.4 million to its total. It has earned $72.4 million so far and has a decent shot at making $100 million over the next few weeks. It should come in with $13.5 million for the weekend, and is one of the best box office stories of the short year so far.