Friday Box Office Analysis
By Tim Briody
September 12, 2015
BoxOfficeProphets.com
The Perfect Guy
After a disastrous last few weekends at the box office, The Perfect Guy has a strong Friday with $10 million. A likely great comparison to The Perfect Guy is last September’s No Good Deed. This is probably not a coincidence, as both films are Screen Gems productions with a predominantly black cast. No Good Deed started with $8.8 million and finished with a $24.2 million weekend. If The Perfect Guy follows the same trajectory, that’s a $27.4 million weekend. Pretty great for something that only cost $12 million to make.
The Visit
M. Night Shyamalan’s latest is actually a close second to The Perfect Guy on Friday, taking second place with $9.2 million. This one is already in the black, with a reported production cost of just $5 million. It’s also a reversal of fortune in the review department. While just 62% Fresh at Rotten Tomatoes, that’s actually better than his last four films (Lady in the Water, The Happening, The Last Airbender and After Earth) *combined.* The Visit is more overtly horror than The Perfect Guy (which really falls squarely in the “thriller” category), so that movie takes the weekend, but The Visit acquits itself nicely with a weekend of $23 million.
90 Minutes In Heaven
Targeted faith-based release 90 Minutes In Heaven earns $730,000 in just 838 theaters, sneaking into the top 10 on Friday. Unlike last weekend's winner War Room, there are actual names involved in this one, but it's just not in enough theaters to matter given the subject material. Look for a weekend of about $2 million.