I found some Legos and then built a new franchise!
Friday Box Office Analysis
by Tim Briody
February 8, 2014
The Lego Movie
The Lego Movie, the best reviewed wide-release of the year (ask again in December and it still might be a contender for that title) opens to an awesome $17.1 million on Friday. While Frozen has run its course to the tune of $363 million and The Nut Job’s $51 million proves that some people will take their kids to see anything, The Lego Movie is a film that has wide appeal across all ages (as the advertising has proven; also, the Lego video games are a lot of fun) and that combined with the off the charts reviews give it easily the biggest opening weekend of 2014 and launches a new franchise. The Lego Movie should have an incredible opening weekend of $60.7 million.
[bp:443_]George Clooney[/bp]’s Monuments Men opened to $7 million on Friday. This is fine for what it is and a testament to star power if nothing else. It should draw in some older audiences not interested in Legos, though the response seems to be the mix of comedy and subject matter is off putting. Clooney’s first critical misfire as a director should end the weekend with about $21 million.
With just $1.4 million on Friday, class is dismissed for Vampire Academy. Let’s give it $4 million for the weekend and then never speak of it again.