National Treasure still leads the way, but Juno makes a big move and One Missed Call does better than you thought it would.
Friday Box Office Analysis
By Tim Briody
January 5, 2008
One Missed Call
The first wide release of 2008 comes in with an actually okay $5.1 million. Considering it's sitting with a 0% Fresh rating over at Rotten Tomatoes, it very easily could have wound up with a lot worse. I certainly don't expect a very good multiplier, though. Something in the vicinity of 2.6 is about where most critically reviled horror ends up these days, so that's good for a $13.2 million weekend.
After making big splashes the last few weeks on 1,000 screens and less, Juno adds over 900 and comes in with $5.1 million as well, a 55% increase from last Friday. Now a major awards contender for both Best Actress and Best Picture, this is certainly going to have a much better Saturday and Sunday than One Missed Call. I expect a 3.1 multiplier, which becomes a $15.8 million weekend.
After poking its head in here and there, the Kiera Knightley awards contender solidly finishes in the top ten on Friday with $1.5 million, still in just 583 theaters. Look for about $4.8 million for the weekend, with more to come as the screen count increases and the accolades keep coming.